Anyone who knows me, knows I’m not a fan of marketing. In fact, I’m terribly cynical about advertisers and all their tricks to get me to buy their products.
Yet, I understand the need to stand out in a marketplace that is as crowded as it has ever been. In the book world, that’s a tall order.
To that end — and with the kind encouragement of some people I respect — I’m trying my hand at advertising CAIRNAERIE for the first time.
Conventional wisdom says that when one publishes a book, it should be accompanied by a blazing advertising campaign to get the word out and boost sales. I was, however, quite hesitant to do that at the outset. It was more my style to trust word of mouth — not a means to scoff at — and see what happens.
Part of my reticence was because I’m not a self-promoter. In fact, I’m the kind who would rather be seated in the back — and certainly not on the podium. Another big insecurity for me was that I was self-published. I’ve seen too many self-published books that were not quite up to snuff, and in case my book didn’t pass muster, I — quite honestly — didn’t want to embarrass myself.
Recently, however, I attended a lovely bookclub whose welcome was as warm as it could be. As a writer I felt enormously affirmed and encouraged. I’ve also been watching my ratings and reviews on Goodreads and Amazon. They have been positive. I’ve sold more than 2000 books already, and I’ve garnered 4.7 stars on Amazon and more than 100 ratings on Goodreads from readers I’ve never met.
And that’s important. You can always count on your friends, but if strangers like my book, well, it must have some value. After 20 months on the market, it seems that the verdict is in. CAIRNAERIE is worthy of at least a little promotion, so here I go tiptoeing into the marketplace with a single 10-day Facebook ad.
If you see it pop up on your Facebook page, let me know.